Find Your Footprint...and what gets traction.
Vionics came to us to produce a finely tuned video to announce a new line targeting a slightly younger consumer with a balance of product info and brand messaging.
Social Media Content and Strategy
After talking through their needs we helped them realize that the best strategy would to be to also produce a 30 second spot and multiple 15 second videos with slightly different messages. The next step was to test them on social media channels like Facebook and Instagram to see what got the most traction.