When experiential marketing agency GPJ needed a heartfelt video for an annual fundraising gala we were delighted to help.
They trusted us 100 percent to write, direct and produce a touching story around a hardworking family displaced by fire, and the wonderful organization that helps over 3,000 homeless families a year find both financial and emotional stability.
Several versions of the video were created. A longer video played live at the gala, and later shorter versions were used on social media for additional fundraising campaigns. The version above features a call to action from Oscar nominated, Andrew Garfield (Spiderman, 99 Homes, Breathe, The Social Network) and got over 25k social views.
Initial fundraising goals were exceeded by nearly 30 percent and GPJ called the initiative some of "their best work, hands down."
