Mike Tyson for Jones Soda
When Jones Soda teamed up with Mike Tyson to launch a new product we were happy to get the call. A very simple shoot based on a well defined concept, we led Mike through a quick meditation in 4K and then applied color treatments and a custom soundscape to illustrate the product’s effects.
We also cut several 15 and 10 second spots in various formats for use across social platforms getting over 500,000 paid and organic views.
Platform Specific
Based on a solid content strategy, we filmed to accommodate several tailored versions with varied length and aspect ratios — optimizing for social and web platforms.
